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Webinar : A new era of E-commerce
15 Wed February 2023 10:00 - 12:00
Date: Thursday 22.7.2021 | 17:00 – 19:30
Duration: 150 minutes
Description:
Epsilon College, in an exclusive educational collaboration with Digital4u, organizes a free online seminar analyzing the new era in E-Commerce . Experienced presenters will share their knowledge and analyze practical issues related to the development and use of innovative e-commerce applications with a particular focus on current changes regarding user privacy settings.
Digital4u is a Leader in the field of digital advertising, website and e-shop optimization with experience from 70 diversified markets in Performance Marketing. It has been awarded for projects related to UX/Web Design & Development, both in international and domestic competitions and since 2013 its executive team consists of people with experience & expertise in the entire range of Digital Marketing (Strategists, PPC Experts, Social Media Specialists, Project & Account Managers, Web/ UX Designers, Full-stack/ Front/ Back-end Developers.)
Topic for discussion
Facebook vs Google Ads. Which one wins?
This section analyzes the main differences of advertising through each Network. The goals that can be achieved are presented, as well as the capabilities of each platform. Through this specific section, it becomes clear how effective each Network can be for diversified markets and business goals.
Shopping Ads Become More…. Shoppable
This section discusses the overall trend of integrating shopping features into advertising platforms. In particular, it analyzes a particularly popular form of advertising in the last year, available through Google Ads, as well as the new possibilities that the latter offers to advertisers.
Facebook vs. Apple. The Battle.
Apple is implementing new privacy features in IOS 14. This section shows how users, advertisers, and advertisers on Facebook are affected. It also breaks down the key actions that need to be taken to prepare each advertiser.
Speakers
Galatea Georgopoulou – Marketing Director & Head of Digital, Professor of Digital Marketing at EPSILON COLLEGE
Sofi Chalkia – PPC Manager, Digital Marketing Professor at EPSILON COLLEGE
Victoria Kostoula – Performance Marketeer, Professor of Digital Marketing at EPSILON COLLEGE
With sponsorship of
