Digital Marketing & Social
The Diploma in Digital Marketing meets the modern professional requirements of marketing and corporate digital communication and equips participants with the theoretical and practical knowledge required to start a career in digital marketing. The course provides the latest professional standard for digital marketing and ensures that participants are up-to-date on the latest digital marketing thinking and are able to apply these to their own digital strategy.
Why choose this course
Unique, innovative and thorough course in Digital Marketing
A comprehensive hands-on training program in Digital Marketing that fully covers the field. The Diploma in Digital Marketing & Social Media contains innovative modules taught by market professionals such as: Digital Strategy, Performance Marketing, Social Media, Content Marketing, Google Analytics, UX Design & C.R.O, Visuals, Competition & Audiences, etc.
Hands on training
The educational approach consists of various methods and techniques that combine theory and practice. The course is completed with a workshop focusing on the development of the digital strategy of a company and an evaluation on how the participants meet the requirements of a case study.
The program is delivered remotely via synchronous e-learning and participants can use any device (PC, tablet, Smartphone).
The course is renewed and enriched before each start with the aim of participants covering the latest trends in Digital Marketing. Even the changes-developments of the last few days in digital are added every time and applied.
We support our students and Alumni to achieve their career aspirations as a graduate, by connecting them Epsilon Net Group network of 125.000 companies
Educational Partnership with Digital4U
Epsilon College collaborates exclusively with Digital4U, which is a Leading company in the field of digital advertising, website and e-shop optimization with experience from 70 diversified markets in Performance Marketing. All participants will have the opportunity to get in touch with the specialized executives of the company, learn using real customer case studies and apply what is taught.
Unique content covers also Visuals & UX/UI design
The only program that covers visuals and ux/ui design in detail with a special and thorough section.
Introduction to Digital Marketing
This module overviews the Digital Marketing field: the basic terms of Marketing, which are the fields involved, the objectives, benefits, channels as well as consumer behavior, digital buyers and communication models. The participant will comprehend how the user reacts and responds to any content & will be able to effectively communicate with the target audience.
With the completion of this module learners will be able to:
- Analyse key terms of Digital Marketing
- Explain differences in Traditional vs Digital Marketing
- Explain emerging trends in digital marketing and critically assess the use of digital marketing tools by applying relevant marketing theories and frameworks
- Analyse communication strategies tracing the customer journey and behavior
This module analyzes basic Marketing concepts related to consumer behavior and adapted to the Digital environment. The module presents the basic tools and techniques for the learner to understand how the user reacts and responds to any content exposed, enabling him to communicate in a targeted way with the audience he is interested in.
Digital Marketing Strategy Goals & KPI’s
This module explores the Digital marketing techniques and the basic metrics set upon the objectives of an advertising campaign. This module familiarise learners with business goals directed at achieving set marketing goals. Goals are determined by what business objectives are and in order of priority. After these goals are set, digital marketing campaigns are developed and executed to achieve them. The learner acquires the basic knowledge and skills for the creation of a Digital Marketing strategy.
With the completion of this module learners will be able to:
- Understand the digital marketing in the digitalization of business practices.
- Develop a digital marketing plan that will address common marketing challenges
- Recognize Key Performance Indicators tied to any digital marketing program
- Analyse and differentiate Digital Marketing Values, Digital Marketing Focus Areas and KPIs
In this module, all the concepts and tactics that fall under Search Engine Optimisation are analysed. Learners create a S.E.O. strategy, as well as the reports required using the most modern tools.
Content Marketing Strategy
Participants will learn how to develop a content marketing strategy, as well identify the channels to share it with. They will practice through the corresponding workshop.
The module fully covers the issues related to both advertising and organic presence on the popular Network. The learner will understand key concepts and practices and learn how to create and optimize comprehensive online advertising campaigns.
In this module participants will learn the basic specifications required on the Networks for all visuals, as well as the best practices they should follow for viewing them.
This module fully develops the basic concepts involved in serving on the Google Network. Trainees will learn how to practically create an advertising campaign as well as how to optimise it to achieve the best performance.
UX Design & C.R.O.
This module analyses the concept of User Experience and its importance in the performance of any advertising display. At the end of the module, the trainees will collaborate with graphic designers and developers in order to contribute to the creation of efficient sites & landing pages.
Digital Marketing Planning Steps & Guide
In this module the participants will learn how to research the competition, define the audience of each advertising campaign, as well as set the budget of a digital marketing plan.
Tracking Performance & Reporting
In this module, participants will learn how to connect your site or your e-shop with google analytics, how to set goals, how to measure and control basic parameters in google analytics and finally to create reports through Google Data Studio.
Workshop: Create a complete digital marketing strategy for your brand
The workshop will practically prepare you for all the steps needed to fully develop a digital marketing strategy to implement.
Students will be assessed using three (2) methods:
A) Case Study: The trainee will develop a case study from an online store, with specific data from performance in Google Analytics and will be asked to answer specific questions regarding the improvement of specific indicators, as well as to propose actions that will contribute to the development of Brand.
C) Hands-on campaign: It will be requested to create an advertising campaign on the Facebook network with visual-verbal creation and audience targeting.
Digital Marketing is the process of advertising brands to connect with prospective consumers via the internet or other forms of digital communication. Businesses use it to promote their products and services to new clients, get ahead of their competitors, and increase sales. Digital Marketing campaigns are measurable and easily traceable and can be improved over time to increase brand awareness and help organisations progress in this digital world. Specialising in Digital Marketing practices can help delegates to manage effective marketing campaigns for their organisation.
The Diploma in Digital Marketing & Social Media is a Hands -on, contemporary and innovative programme covering a wide range of digital marketing topics which link theory to its practical application. The course is designed by our experts to provide a detailed understanding of handling Digital Marketing campaigns. Participants will gain knowledge and techniques to operate effectively in all departments and levels of digital marketing, advertising and Social Media.
Epsilon College Diploma in Digital Marketing and Social Media is endorsed by University of Northampton, (UON), which is one of the youngest universities in the UK but is already leading the way in adding value to society. UON has won multiple awards but what matters the most to the University is ensuring that all students and graduates have the opportunity to make their mark.
The University of Northampton has been given the Gold Award in the Government’s Teaching Excellence Framework – the highest rating possible which places it among the elite of the UK’s higher education institutions.
The Epsilon College’s soundly organised, Career Office, by capitalising on the network of Epsilon Net Group, provides access to student to the largest private Greek companies, maximising the employment opportunities of students and alumni.
Epsilon College supports all students and Alumni to achieve their career aspirations as a graduate, by connecting them with Epsilon Net Group network employers and preparing them for a future beyond the Epsilon College. 95% of our graduates are in employment or further studies.
The course provides the necessary knowledge to pursue a career in Digital Marketing and social media. Upon completion they will be able to :
- Design a comprehensive Digital Marketing strategy.
- Create effective ads in the Google search network (search ads).
- Create effective advertising campaigns on Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.
- Monitor a website’s statistics, make the right decisions to create an online store (E-shop) and implement effective e-commerce tactics
- Check and apply SEO techniques to optimize a website or an e-shop
Distinguished staff, combining higher academic qualifications with substantial professional experience and are accredited by the University of Northampton for their excellence in teaching.
Digital Marketing is no longer just a crucial aspect of a company’s effective web presence, but a primary component of its overall marketing strategy. As a marketer or entrepreneur, it’s essential to be well-versed in all the key channels of Digital Marketing. For this reason, Epsilon College has designed the “Diploma in Digital Marketing & Social Media”, an 80-hour distance learning program that equips you with the skills and knowledge you need to understand, evaluate, and implement a winning Digital Marketing plan. Our expert professors, with their blend of hands-on experience and academic qualifications, will guide you every step of the way. Don’t miss this opportunity to take your marketing skills to the next level and position yourself for success in today’s digital landscape.
Thanos Bertes, Programme Leader Diploma, Diploma in Digital Marketing & Social Media
Epsilon College Alumni
I made a decision to enroll to a HRM course and my research led me to at an established brand like that of Epsilon College, member of Epsilon Net Group. The program met all the requirements for a flexible, successful and high-level Master’s degree.
The training material complete, the curriculum updated with the latest market trends for Human Resources.
The level of students very high, from almost all sectors of the Greek market. The professors of the program are established, with an excellent academic background, close to us and permanently willing to give their help. Epsilon College’s partnership with the University of Northampton makes this the best choice in HR studies .
Obtaining an undergraduate degree is a milestone for a successful career path, however, the acquisition of a master’s degree gives the opportunity to deepen the subject of study and lead in the labor market. Attending Epsilon College’s MSc in Accounting & Finance graduate program provided me with all the necessary resources and a more thorough specialization in the financial industry. The master’s program not only satisfied my desire for further education but also served as a springboard to a new successful career.
I was lucky enough to be one of the first Master HRM student of Epsilon College and UoN.
My initial thought was to use my time during the pandemic to acquire more skills and knowledge about the subject of HR, so that I could be more effective in my collaborations.
I chose the full time mode of the programme and without a doubt I could say that it is one of the best decisions I made for choosing a program, in terms of my training and my professional development, but also my personal development.
Northampton is an amazing University, which created an impressive program and the teaching of the courses is undertaken by professors with professional experience and tangible knowledge of the market in the HR subject.
The program is structured with a scientific background, best practices and new trends in the field of HR, supported by the impressive Northampton library with access to it as students. I would also like to gratefully mention the support of the Epsilon College executives and secretariat which has been invaluable, especially during the difficult period of the pandemic.
I unreservedly recommend the specific study program to any new, as well as experienced professional who wishes to delve into the various tools, new trends and methodologies of the magical HR world and at the same time broaden their horizons.
Flexible. Effective. An amazing program without any doubt. Adapted to market needs. Where knowledge becomes information and education is transformed into skills for every professional. Our professors are always by your side. An user friendly platform. Direct access to English University platforms. Although you study the programme in Greece, you feel like you are a student of the University of Northampton. Epsilon College has taken care of that too. More than a college, much more than a master’s degree.
Following my long years of experience in group treasury of a multinational corporation reporting to the C level executives, I decided to pursue a master’s degree in Finance & Accounting to enhance and update my knowledge and obtain a complete view of the said field in search for my next step in my career.
Most of the modules helped me in improving my knowledge in finance however, to my surprise, through my master’s studies at Epsilon College, I was introduced to a relatively new subject of ESG (Environmental, Social and Governance) which I had no previous experience in and that was closely related to my field of expertise and is very crucial for the viability and performance of corporations today. I strongly believe such learning experience will assist me elevate my career path in the foreseeable future.
I am satisfied that the course of 18 months was up to date, delivered by professional tutors who presently work in the industry (bankers and finance specialists of multinationals) who shared their work experience with their students throughout, making the theoretical part applicable and comparable to actual industry events.
I was also impressed with the organisation of the college in setting up the study sessions and programs that allowed me to manage my time working, studying, and spending quality time with my family. The whole experience was very enjoyable and extremely useful.
Choosing to continue your studies in an older age with many is an important decision to make and it should be made based on strong personal criteria, goals and aspirations. Participating in the MSc in Accounting & Finance of Epsilon College supported and strengthened my intention to gain in depth knowledge and specialization in the subject of Finance and Accounting. The knowledge I gained through this 2 years broadened my intellectual horizon, making this program an exciting experience, which offers exactly what you need to evolve.
My decision to participate in the postgraduate program of Epsilon Net College, in the field of Human Resources, is proving to be particularly successful, as I am already able to recognise the modern challenges of this field in Greece but also at the global level. The knowledge as well as the continuous practical methods offered by the program transformed me to a HR Professional able to manage any human capital need in the modern, continuous changing professional environment.
Our teaching staff with real work experience in the field was always willing to support our effort, contributing significantly to our success . The resources of the program, combined with the wide recognition of the University of Northampton, gave me the opportunity to enter the world of HRM, enabling me to take the next step in my career.
Choosing Epsilon Net College for postgraduate studies in the field of HRM is the right choice. Professionalism, reliability, fully qualified teaching staff, with many years of experience in the field and willing to solve any question that arises, are a few words that come in mind when I think about my experience.
During the period of my studies, I had the opportunity to broaden my horizons, improve the organization of human resources at work, and directly provide, from the very first courses, innovative solutions to complex issues that plague the entire business sector in nowadays, primarily in the field of human resources.
I recommend it unreservedly, not only to up-and-coming, but also established human resources executives, who through the program will benefit from modern training in their field of work.
Studying the MA HRM program at Epsilon Net College allowed me to broaden my horizons and understand the business world and specifically the field of Human Resources. I had the opportunity to meet people from different industries who had their own point of view, which created a fertile ground for discussion. Through the curriculum related to current HR trends, a wide network of students and the involvement of faculty with “real” work experience, the HRM program helped me move to the next step in my career.
The course provided me not only with the technical skills I needed, but also useful soft skills through workshops, individual development projects and feedback. To those who are interested in attending the HRM program, I can assure you that you will immediately realise the value of this program! In a short time, you will be able to understand the nature of HRM and its processes .
My decision, to enroll for postgraduate studies at Epsilon College, turned out to be the right one! The knowledge I acquired during the Master of Arts in Human Resources Management came from the combination of, continuous provision of educational material, targeted assignments and discussions with lectures and fellow students.
Our professors provided us with a pleasant online experience, despite the difficulties of the pandemic. I would describe my studies at Epsilon College as a journey full of challenges, a lot of studying, but also a lot of good times! The value of the degree by the University of Northampton gave me the resources to take my first steps in the world of HR
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