{"id":3776,"date":"2024-05-22T10:57:13","date_gmt":"2024-05-22T07:57:13","guid":{"rendered":"https:\/\/epsiloncollege.gr\/?page_id=3776"},"modified":"2024-08-29T15:47:54","modified_gmt":"2024-08-29T12:47:54","slug":"msc-digital-marketing","status":"publish","type":"page","link":"https:\/\/epsiloncollege.gr\/en\/studies\/masters\/msc-digital-marketing\/","title":{"rendered":"MSc in Digital Marketing"},"content":{"rendered":"
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MSc <\/h2>\n\n\n\n

Digital Marketing*<\/p>\n\n\n\n

*Subject to approval<\/p>\n\n\n

Home<\/a><\/span> \/\/ Courses<\/a><\/span> \/\/ MASTERS<\/a><\/span> \/\/ MSc in Digital Marketing<\/span><\/span><\/div>\n<\/div><\/div><\/div>\n\n
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The MSc in Digital Marketing offers theoretical knowledge combined with practical training on how to leverage new digital media for promoting products and services, creating and managing content. With a strong emphasis on innovative approaches, advanced tools, and analytical frameworks, the program is designed to meet the dynamic needs of the market and the high standards of modern marketing professionals..<\/p>\n\n<\/div><\/div><\/div>\n\n

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\r\n\r\n<\/svg> Winter & Spring Cohorts<\/p>\n\n\n\n

\r\n\r\n<\/svg> 1 year or 1,5 year<\/p>\n\n\n\n

\r\n\r\n<\/svg>Full time \u03ae Part time<\/p>\n\n\n\n

\r\n\r\n<\/svg> Athens & Thessaloniki<\/p>\n\n\n\n

\r\n\r\n<\/svg> University of Northampton<\/p>\n\n\n\n

\r\n\r\n<\/svg> English<\/p>\n\n\n\n

\r\n\r\n<\/svg> Master<\/p>\n\n\n\n

\r\n\r\n<\/svg> Dr Nikos Kitonakis <\/p>\n\n<\/div><\/div>\n\n\n

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Contact Us<\/a><\/div>\n
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Why choose this course;<\/h2>\n\n\n
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University of Northampton<\/h3>\n\n\n\n

The University of Northampton received a Silver award in the 2023 Teaching Excellence Framework (TEF). UON has been awarded silver for each aspect and silver overall, meaning \u2018the student experience and student outcomes are typically very high quality.\u2019<\/p>\n\n\n\n

Up to date & state of the art course content<\/h3>\n\n\n\n

The curriculum is thoughtfully designed with a modern and educationally robust approach to provide students with a comprehensive understanding of the concepts, methods, and tools crucial for Digital Marketing. It encompasses a wide array of courses, such as E-Commerce, Social Media and Content Creation, Strategic Digital Marketing, and ethical considerations in digital practices. This diverse program ensures that students are thoroughly prepared to navigate and excel in the dynamic and ever-evolving field of digital marketing<\/p>\n\n\n\n

Franchise \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1<\/h3>\n\n\n\n

Study in a UK University program in Greece while experiencing the same Academic standards.<\/p>\n\n<\/div><\/div><\/div>\n\n

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Guest Lecturing<\/h3>\n\n\n\n

We are committed to supporting and inspiring our students by frequently inviting experts from Epsilon Net Group Network. Experienced HR professionals, with a variety of backgrounds and career paths, are invited to provide to our students, their expertise and experiences. Our students, as a result, have the opportunity to view their studies from a different point of view, by gaining practical knowledge and understanding, enabling them to adopt a more pragmatic approach toward their studies.<\/p>\n\n\n\n

Teaching Staff<\/h3>\n\n\n\n

Our teaching staff, combines impressive academic credentials and extensive professional experience, helping students to link academic approaches and practical implementation.<\/p>\n\n<\/div><\/div><\/div>\n\n

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DMI accreditation<\/h3>\n\n\n\n

The program is Accredited by the Digital Marketing Institute (DMI)<\/p>\n\n\n\n

Officially Recognized program<\/h3>\n\n\n\n

The degree is awarded by the University if Northampton and is recognised as equivalent to the corresponding degrees awarded by Greek state universities, regarding the professional rights of the graduates.<\/p>\n\n\n\n

Career prospects<\/h3>\n\n\n\n

We support our students and Alumni to achieve their career aspirations as a graduate, by connecting them Epsilon Net Group network of 150.000 companies<\/p>\n\n\n\n

Hands on training<\/h3>\n\n\n\n

The educational approach consists of various methods and techniques that combine theory and practice. The course is completed with a workshop focusing on the development of the digital strategy of a company and an evaluation on how the participants meet the requirements of a case study.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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MODULES<\/h2>\n\n\n\n

Strategic Digital Marketing<\/h3>
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The purpose of this module is to examine digital technologies and social media from a marketing perspective, evaluating the impact they are having on the evolution of business practice. Students will investigate the role of digital tools and techniques in developing markets, communicating with customers and channels.<\/p>\n<\/div><\/div>\n\n\n\n

Digital Diversity<\/h3>
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This module will explore the ethical and regulatory dimensions of digital marketing. We will equip you to lead teams and projects with integrity and with a clear understanding of the benefits and regulatory requirements of inclusion and diversity in the digital marketing specialism, for organisational and societal change.<\/p>\n<\/div><\/div>\n\n\n\n

Digital Futures<\/h3>
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Digital marketing is inherently geared towards the pursuit of innovation. We will equip you to make decisions about how to focus appropriately in this past-paced environment and make strategic decisions about which developments are an appropriate investment. We will also embrace the excitement and intellectual stimulation of exploring innovative solutions<\/p>\n<\/div><\/div>\n\n\n\n

E-Commerce<\/h3>
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This module focuses on the intricacies of eCommerce, delving into the diverse consumer segments that exist within a digital space, as well as the various online buying journeys that consumers may take. We will equip you with the skills to adopt a data-driven insight to develop digital marketing strategies and improve performance.<\/p>\n<\/div><\/div>\n\n\n\n

Social Media and Content<\/h3>
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Social Media has provided marketing practitioners with \u2018reach\u2019 and engagement with audiences on an unprecedented scale. This module will explore what is meant by social media and how it can best be used effectively for marketing. Operational, ethical and legislative challenges are also covered. This will be a stimulating module that will equip you to understand, choose and justify the most appropriate social media spaces, networks, platforms and tools to deliver successful digital marketing campaigns.<\/p>\n<\/div><\/div>\n\n\n\n

The Professional Digital Marketer<\/h3>
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This module focuses on your personal development and digital presentation. We explore your professional goals and help you to create and execute a personalised skills development plan. The assessment strategy is designed to equip you with a public-facing web portfolio, an appropriate digital presence and an enhanced professional network.<\/p>\n<\/div><\/div>\n\n\n\n

Extended Project<\/h3>
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The purpose of this module is to design and execute an independent enquiry applied to a practical solution or problem in the context of digital marketing. It provides an opportunity for the student to develop and demonstrate advanced scholarship skills while working on a project in their area of specialism.<\/p>\n<\/div><\/div>\n\n\n\n

Research Methods and Dissertation<\/h3>
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The purpose of this module is to design and conduct an independent piece of academic research, providing an opportunity to develop and demonstrate advanced scholarship skills. This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n

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Contact Us<\/h2>\n\n\n\n

Find out more about the program you are intersted in !<\/p>\n\n<\/div>\n<\/div>\n\n

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