{"id":2791,"date":"2021-07-14T10:54:00","date_gmt":"2021-07-14T07:54:00","guid":{"rendered":"https:\/\/epsiloncollege.gr\/?post_type=tribe_events&#038;p=2791"},"modified":"2023-02-24T13:54:06","modified_gmt":"2023-02-24T11:54:06","slug":"dorean-online-techniko-seminario-me-thema-ta-nea-dedomena-sto-e-commerce","status":"publish","type":"tribe_events","link":"https:\/\/epsiloncollege.gr\/en\/event\/dorean-online-techniko-seminario-me-thema-ta-nea-dedomena-sto-e-commerce\/","title":{"rendered":"Webinar : A new era of E-commerce"},"content":{"rendered":"\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Date: Thursday 22.7.2021 | 17:00 \u2013 19:30<\/strong><\/h3>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Duration: 150 minutes<\/strong><\/h3>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Description:<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Epsilon College, in an exclusive educational collaboration with Digital4u, organizes a free online seminar analyzing the new era in E-Commerce . Experienced presenters will share their knowledge and analyze practical issues related to the development and use of innovative e-commerce applications with a particular focus on current changes regarding user privacy settings.<\/p>\r\n<p>Digital4u is a Leader in the field of digital advertising, website and e-shop optimization with experience from 70 diversified markets in Performance Marketing. It has been awarded for projects related to UX\/Web Design &amp; Development, both in international and domestic competitions and since 2013 its executive team consists of people with experience &amp; expertise in the entire range of Digital Marketing (Strategists, PPC Experts, Social Media Specialists, Project &amp; Account Managers, Web\/ UX Designers, Full-stack\/ Front\/ Back-end Developers.)<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Topic for discussion<\/strong><\/h3>\r\n\r\n\r\n\r\n<p><strong>Facebook vs Google Ads. Which one wins?<\/strong><br \/>This section analyzes the main differences of advertising through each Network. The goals that can be achieved are presented, as well as the capabilities of each platform. Through this specific section, it becomes clear how effective each Network can be for diversified markets and business goals.<\/p>\r\n<p><strong>Shopping Ads Become More\u2026. Shoppable<\/strong><br \/>This section discusses the overall trend of integrating shopping features into advertising platforms. In particular, it analyzes a particularly popular form of advertising in the last year, available through Google Ads, as well as the new possibilities that the latter offers to advertisers.<\/p>\r\n<p><strong>Facebook vs. Apple. The Battle.<\/strong><br \/>Apple is implementing new privacy features in IOS 14. This section shows how users, advertisers, and advertisers on Facebook are affected. It also breaks down the key actions that need to be taken to prepare each advertiser.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Speakers<\/strong><\/h3>\r\n\r\n\r\n\r\n<p><strong>Galatea Georgopoulou<\/strong> \u2013 Marketing Director &amp; Head of Digital, Professor of Digital Marketing at EPSILON COLLEGE<\/p>\r\n<p><strong>Sofi Chalkia<\/strong> \u2013 PPC Manager, Digital Marketing Professor at EPSILON COLLEGE<\/p>\r\n<p><strong>Victoria Kostoula<\/strong> \u2013 Performance Marketeer, Professor of Digital Marketing at EPSILON COLLEGE<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center\">With sponsorship of<\/p>\r\n\r\n\r\n\r\n<figure class=\"gb-block-image gb-block-image-06016efa\"><img decoding=\"async\" width=\"300\" height=\"119\" class=\"gb-image gb-image-06016efa\" title=\"189739962_307686607647559_7031195765945062630_n-300x119-1\" src=\"https:\/\/epsiloncollege.gr\/wp-content\/uploads\/2023\/01\/189739962_307686607647559_7031195765945062630_n-300x119-1.png\" alt=\"\" \/><\/figure>\r\n","protected":false},"excerpt":{"rendered":"<p>Date: Thursday 22.7.2021 | 17:00 \u2013 19:30 Duration: 150 minutes Description: Epsilon College, in an exclusive educational collaboration with Digital4u, organizes a free online seminar analyzing the new era in E-Commerce . Experienced presenters will share their knowledge and analyze practical issues related to the development and use of innovative e-commerce applications with a particular &#8230; <a title=\"Webinar : A new era of E-commerce\" class=\"read-more\" href=\"https:\/\/epsiloncollege.gr\/en\/event\/dorean-online-techniko-seminario-me-thema-ta-nea-dedomena-sto-e-commerce\/\" aria-label=\"Read more about Webinar : A new era of E-commerce\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":2713,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":""},"tags":[],"tribe_events_cat":[49],"class_list":["post-2791","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-online-event-en","cat_online-event-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webinar : A new era of E-commerce - Epsilon College<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/epsiloncollege.gr\/en\/event\/dorean-online-techniko-seminario-me-thema-ta-nea-dedomena-sto-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar : A new era of E-commerce - Epsilon College\" \/>\n<meta property=\"og:description\" content=\"Date: Thursday 22.7.2021 | 17:00 \u2013 19:30 Duration: 150 minutes Description: Epsilon College, in an exclusive educational collaboration with Digital4u, organizes a free online seminar analyzing the new era in E-Commerce . Experienced presenters will share their knowledge and analyze practical issues related to the development and use of innovative e-commerce applications with a particular ... 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