Hotel Digital Commercial Development

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The Hotel Commercial Development course is aiming to educate, train and specialise. The participants will acquire both theoretical knowledge regarding the commercial exploitation of their tourist unit in the modern environment of digital entrepreneurship, as well as a wealth of practical skills related to its online promotion and management.

October, March

80 hours

Part time


Epsilon Net Certificate



Athanasios Bertes

Why choose this course

Cutting-edge Diploma

During the course the learner will gain a holistic understanding of alternative revenue streams. A wide range of valuable tools and best practices for promoting a hotel online will be covered, such as Google Ads, social media, Content Marketing and SEO. By completing this program, youe will, either be able to manage the online promotion and more adequately exploit your tourism unit commercially, or to control and clearly better guide the partners/incumbents who will have taken over these areas.


All students gain free access to Epsilon Net subscription services, On line Bank, Komvos First Level, E-magazine & Free availability and free use of all the School Edition of all Epsilon Net hospitality software applications.

Teaching Staff

Our teaching staff, combines impressive academic credentials and extensive professional experience, helping students to link academic approaches and practical implementation.

Online course

The program is delivered remotely via synchronous e-learning and participants can use any device (PC, tablet, Smartphone).

Career prospects

We support our students and Alumni to achieve their career aspirations as a graduate, by connecting them Epsilon Net Group network of 125.000 companies.



This module aims to help tourism industry professionals understand the process of managing contracts with Tour Operators, Online Travel agents and travel agencies.

Contract management is an extremely important factor for the development of the professional activities as well as the interpersonal relationships of tourism professionals.

During the course, through real case scenarios, the importance, complexity and challenges of designing and signing a contract will be realized. The professional will understand how to incorporate business objectives into each contract to minimize any threats or failures.

Digital Marketing Fundamentals for the Hospitality Sector

In this module, all the basic principles of Digital Marketing will be presented and analyzed, in relation to the hotel industry. At the same time, the theoretical foundations for the creation of an efficient strategy will be laid.

Content Strategy for Tourism Businesses

In this  module, emphasis will be placed on the content strategy of a tourist unit in all its aspects, from the content related to reviews and evaluations, to the content that will be shared through Social Media and sent through Newsletters

Digital Marketing Strategy & Paid Ads for Hotels

In this section, reference will be made to the part of an integrated digital marketing strategy, with particular analysis of key digital marketing channels such as Google Ads, Social Media Ads and SEO. At the same time, within the framework of the strategy, the units of metrics, budgeting and projections will be analyzed, so that each tourist unit can calculate what it needs to invest and what it is expected to achieve

Hotel Digital Marketing Presentation

In this module  the participants will have the opportunity to prepare and present the proposed digital marketing strategy for their own tourism unit, receiving valuable comments and solving any possible questions that may arise. Now, they will be ready and fully equipped with the necessary knowledge and skills to implement it

The tourism sector is Greece’s heavy industry, with tourist interest remaining unchanged – if not increasing – in last years. Recently, digital sales channels have drastically diversified the data for a successful commercial strategy of a tourism unit. In particular, the digital marketing industry continues to establish itself year after year as a major online sales tool and more and more travelers are looking for and booking their vacations online. Thus, for the optimal commercial exploitation and development of a tourist business, its proper and successful online presence (via Website, OTAs, Social Media, Paid Ads, etc.) has now become a one-way street, with the aim of its long-term viability and profitability.

With targeted online advertising and with favourable partnerships with OTAs a hotel can reach a strictly targeted audience, with an even website and following best practices it can convert them into customers, while with a more comprehensive digital marketing strategy it can maximize the performance of the whole of its actions and to strengthen not only its visibility and clientele, but also retention and customer lifetime value, thus strengthening the position of this tourist unit in depth of more than one or two seasons.

The Epsilon College’s soundly organised, Career Office, by capitalising on the network of Epsilon Net Group, provides access to student to the largest private Greek companies, maximising the employment opportunities of students and alumni.

Epsilon College supports all students and Alumni to achieve their career aspirations as a graduate, by connecting them with Epsilon Net Group network employers and preparing them for a future beyond the Epsilon College. 95% of our graduates are in employment or further studies.

By completing this program, participants will be able to manage the online promotion and more adequately exploit their tourism unit commercially, as well as controlling and guiding the partners/incumbents who will have taken over these areas

Applicants will learn from industry leaders in the field, leveraging the most recent research, combining higher academic qualifications with substantial professional experience and are accredited by the University of Northampton for their excellence in teaching.

Digital Marketing is no longer just a crucial aspect of a company’s effective web presence, but a primary component of its overall marketing strategy. As a marketer or entrepreneur, it’s essential to be well-versed in all the key channels of Digital Marketing. For this reason, Epsilon College has designed the “Diploma in Hotel Commercial Development”, an 80-hour distance learning program that equips you with the skills and knowledge you need to understand, evaluate, and implement a winning sales plan. Our expert professors, with their blend of hands-on experience and academic qualifications, will guide you every step of the way. Don’t miss this opportunity to take your marketing skills to the next level and position yourself for success in today’s digital landscape.

Athanasios Bertes

Epsilon College Alumni

Athanasios Lignos

HR Director Attika Department Stores SA

I made a decision to enroll to a HRM course and my research led me to at an established brand like that of Epsilon College, member of Epsilon Net Group. The program met all the requirements for a flexible, successful and high-level Master’s degree.

The training material complete, the curriculum updated with the latest market trends for Human Resources.

The level of students very high, from almost all sectors of the Greek market. The professors of the program are established, with an excellent academic background, close to us and permanently willing to give their help. Epsilon College’s partnership with the University of Northampton makes this the best choice in HR studies .

Vaios Bizios

Accountant-Assistant to CFO, Damavand SA

Obtaining an undergraduate degree  is a milestone for a successful  career path, however, the acquisition of a master’s degree gives the opportunity to deepen  the subject of study and lead in the labor market. Attending Epsilon College’s MSc in Accounting & Finance graduate program provided me with all the necessary resources and a more thorough specialization in the financial industry. The master’s program not only satisfied my desire for further education but also served as a springboard to a new successful career.

Foteini Gavrilidou

Key Account Executive, Epsilon Net Group

I was lucky enough to be one of the first Master HRM student of Epsilon College and UoN. 

My initial thought was to use my time during the pandemic to acquire more skills and knowledge about the subject of HR, so that I could be more effective in my collaborations.

I chose the full time mode of the programme  and without a doubt I could say that it is one of the best decisions I made for choosing a program, in terms of my training and my professional development, but also my personal development.

Northampton is an amazing University, which created an impressive program and the teaching of the courses is undertaken by professors with professional experience and tangible knowledge of the market in the HR subject.

The program is structured with a scientific background, best practices and new trends in the field of HR, supported by the impressive Northampton library with access to it as students. I would also like to gratefully mention the support of the Epsilon College executives and secretariat which has been invaluable, especially during the difficult period of the pandemic.

I unreservedly recommend the specific study program to any new, as well as experienced professional who wishes to delve into the various tools, new trends and methodologies of the magical HR world and at the same time broaden their horizons.

Georgios Mazias

Sportday S.A Director – UEFA Champions League Project Manager at Mega TV

Flexible. Effective. An amazing program without any doubt. Adapted to market needs. Where knowledge becomes information and education is transformed into skills for every professional. Our professors are always by your side. An user friendly platform. Direct access to English University platforms. Although you study the programme in Greece, you feel like you are a student of the University of Northampton. Epsilon College has taken care of that too. More than a college, much more than a master’s degree.

Peter Saant

Group Treasurer | Finance & Operations

Following my long years of experience in group treasury of a multinational corporation reporting to the C level executives, I decided to pursue a master’s degree in Finance & Accounting to enhance and update my knowledge and obtain a complete view of the said field in search for my next step in my career.

Most of the modules helped me in improving my knowledge in finance however, to my surprise, through my master’s studies at Epsilon College, I was introduced to a relatively new subject of ESG (Environmental, Social and Governance) which I had no previous experience in and that was closely related to my field of expertise and is very crucial for the viability and performance of corporations today. I strongly believe such learning experience will assist me elevate my career path in the foreseeable future.

I am satisfied that the course of 18 months was up to date, delivered by professional tutors who presently work in the industry (bankers and finance specialists of multinationals) who shared their work experience with their students throughout, making the theoretical part applicable and comparable to actual industry events.

I was also impressed with the organisation of the college in setting up the study sessions and programs that allowed me to manage my time working, studying, and spending quality time with my family. The whole experience was very enjoyable and extremely useful.

Stavroula Skamnaki

Accounting Supervisor in the area of Chania, Crete at Domes Resorts

Choosing to continue your studies in an older age with many is an important decision to make and it should be made based on strong personal criteria, goals and aspirations.  Participating in the MSc in Accounting & Finance of Epsilon College supported and strengthened my intention to gain in depth knowledge and specialization  in the subject of Finance and Accounting. The knowledge I gained through this 2 years  broadened my  intellectual horizon, making this program an exciting experience, which offers exactly what you need to evolve.

Anastasia Iliopoulou

Payroll Assistant at Johnson & Johnson

My decision to participate in the postgraduate program of Epsilon Net College, in the field of Human Resources, is proving to be particularly successful, as I am already able to recognise the modern challenges of this field in Greece but also at the global level. The knowledge as well as the continuous practical methods offered by the program transformed me to a HR Professional able to manage any human capital need in the modern, continuous changing professional environment.

Our teaching staff with real work experience in the field was always willing to support our effort, contributing  significantly to our success . The resources of the program, combined with the wide recognition of the University of Northampton, gave me the opportunity to enter  the world of HRM, enabling me to take the next step in my career.

Stefania Farsati

Human Resources Manager at Renault & Auto Unit – N.Poulakis

Choosing Epsilon Net College for postgraduate studies in the field of HRM is the right choice.  Professionalism, reliability, fully qualified teaching staff, with many years of experience in the field and willing to solve any question that arises, are a few words that come in mind when I think about my experience.

During the period of my studies, I had the opportunity to broaden my horizons, improve the organization of human resources at work, and directly provide, from the very first courses, innovative solutions to complex issues that plague the entire business sector in nowadays, primarily in the field of human resources.

I recommend it unreservedly, not only to up-and-coming, but also established human resources executives, who through the program will benefit from modern training in their field of work.

Athanasia Ntimtsa

HR Assistant Recruiter – Teleperformance

Studying the MA HRM program at Epsilon Net College allowed me to broaden my horizons and understand the business world and specifically the field of Human Resources. I had the opportunity to meet people from different industries who had their own point of view, which created a fertile ground for discussion. Through the curriculum related to current HR trends, a wide network of students and the involvement of faculty with “real” work experience, the HRM program helped me move to the next step in my career.

The course provided me not only with the technical skills I needed, but also useful soft skills through workshops, individual development projects and feedback. To those who are interested in attending the HRM program, I can assure you that you will immediately realise the value of this program! In a short time, you will be able to understand the nature of HRM and its processes .

Christos Tselempis

Human Resources Consultant | Employer Branding Specialist | HR Generalist – Agrotech S.A

My decision, to enroll for postgraduate studies at Epsilon College, turned out to be the right one! The knowledge I acquired during the Master of Arts in Human Resources Management came from the combination of, continuous provision of educational material, targeted assignments and discussions with lectures and fellow students.  
Our professors provided us with a pleasant online experience, despite the difficulties of the pandemic. I would describe my studies at Epsilon College as a journey full of challenges, a lot of studying, but also a lot of good times! The value of the degree by the University of Northampton gave me the resources to take my first steps in the world of HR



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