Digital Marketing*

*Subject to approval

Home // Courses // MASTERS // MSc in Digital Marketing

The MSc in Digital Marketing offers theoretical knowledge combined with practical training on how to leverage new digital media for promoting products and services, creating and managing content. With a strong emphasis on innovative approaches, advanced tools, and analytical frameworks, the program is designed to meet the dynamic needs of the market and the high standards of modern marketing professionals..

October & March

1 year or 1,5 year

Full time ή Part time

Athens & Thessaloniki

University of Northampton



Dr Nikos Kitonakis

Why choose this course;

University of Northampton

The University of Northampton has been given the Gold Award in the Government’s Teaching Excellence Framework – the highest rating possible which places it among the elite of the UK’s higher education institutions.

Up to date & state of the art course content

The curriculum is thoughtfully designed with a modern and educationally robust approach to provide students with a comprehensive understanding of the concepts, methods, and tools crucial for Digital Marketing. It encompasses a wide array of courses, such as E-Commerce, Social Media and Content Creation, Strategic Digital Marketing, and ethical considerations in digital practices. This diverse program ensures that students are thoroughly prepared to navigate and excel in the dynamic and ever-evolving field of digital marketing

Franchise πρόγραμμα

Study in a UK University program in Greece while experiencing the same Academic standards.

Guest Lecturing

We are committed to supporting and inspiring our students by frequently inviting experts from Epsilon Net Group Network. Experienced HR professionals, with a variety of backgrounds and career paths, are invited to provide to our students, their expertise and experiences. Our students, as a result, have the opportunity to view their studies from a different point of view, by gaining practical knowledge and understanding, enabling them to adopt a more pragmatic approach toward their studies.

Teaching Staff

Our teaching staff, combines impressive academic credentials and extensive professional experience, helping students to link academic approaches and practical implementation.

DMI accreditation

The program is Accredited by the Digital Marketing Institute (DMI)

Officially Recognized program

The degree is awarded by the University if Northampton and is recognised as equivalent to the corresponding degrees awarded by Greek state universities, regarding the professional rights of the graduates.

Career prospects

We support our students and Alumni to achieve their career aspirations as a graduate, by connecting them Epsilon Net Group network of 150.000 companies

Hands on training

The educational approach consists of various methods and techniques that combine theory and practice. The course is completed with a workshop focusing on the development of the digital strategy of a company and an evaluation on how the participants meet the requirements of a case study.


Strategic Digital Marketing

The purpose of this module is to examine digital technologies and social media from a marketing perspective, evaluating the impact they are having on the evolution of business practice. Students will investigate the role of digital tools and techniques in developing markets, communicating with customers and channels.

Digital Diversity

This module will explore the ethical and regulatory dimensions of digital marketing. We will equip you to lead teams and projects with integrity and with a clear understanding of the benefits and regulatory requirements of inclusion and diversity in the digital marketing specialism, for organisational and societal change.

Digital Futures

Digital marketing is inherently geared towards the pursuit of innovation. We will equip you to make decisions about how to focus appropriately in this past-paced environment and make strategic decisions about which developments are an appropriate investment. We will also embrace the excitement and intellectual stimulation of exploring innovative solutions


This module focuses on the intricacies of eCommerce, delving into the diverse consumer segments that exist within a digital space, as well as the various online buying journeys that consumers may take. We will equip you with the skills to adopt a data-driven insight to develop digital marketing strategies and improve performance.

Social Media and Content

Social Media has provided marketing practitioners with ‘reach’ and engagement with audiences on an unprecedented scale. This module will explore what is meant by social media and how it can best be used effectively for marketing. Operational, ethical and legislative challenges are also covered. This will be a stimulating module that will equip you to understand, choose and justify the most appropriate social media spaces, networks, platforms and tools to deliver successful digital marketing campaigns.

The Professional Digital Marketer

This module focuses on your personal development and digital presentation. We explore your professional goals and help you to create and execute a personalised skills development plan. The assessment strategy is designed to equip you with a public-facing web portfolio, an appropriate digital presence and an enhanced professional network.

Extended Project

The purpose of this module is to design and execute an independent enquiry applied to a practical solution or problem in the context of digital marketing. It provides an opportunity for the student to develop and demonstrate advanced scholarship skills while working on a project in their area of specialism.

Research Methods and Dissertation

The purpose of this module is to design and conduct an independent piece of academic research, providing an opportunity to develop and demonstrate advanced scholarship skills. This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation.

Contact Us

Find out more about the program you are intersted in !

University of Northampton has developed a dynamic Master’s program in Digital Marketing, that open doors to professional career opportunities. This program distinguishes itself through its innovative design and targeted focus. Participants will acquire applicable skills and management tools, preparing themselves for roles such as Digital Marketing Managers, content development specialists, data analysts, and social media managers. Furthermore, graduates will be equipped to work across a broad spectrum of industries that utilize new technologies for communication and promotion, including e-commerce, media, technology, tourism, and consulting services.

University of Northampton is one of the youngest universities in the UK but is already leading the way in adding value to society. UoN has won multiple awards but what matters the most to the University is ensuring that all students and graduates have the opportunity to make their mark on the world too.

The University of Northampton has been given the Gold Award in the Government’s Teaching Excellence Framework – the highest rating possible which places it among the elite of the UK’s higher education institutions.

The Epsilon College’s soundly organised, Career Office, by capitalising on the network of Epsilon Net Group, provides access to student to the largest private Greek companies, maximising the employment opportunities of students and alumni.

Epsilon College supports all students and Alumni to achieve their career aspirations as a graduate, by connecting them with Epsilon Net Group network employers and preparing them for a future beyond the Epsilon College. 95% of our graduates are in employment or further studies.

Graduates, based on Greek legislation, are holders of a recognised master’s degree, professionally equivalent to those of domestic Universities and can proceed with the act of equivalence of their degree by the Greek Authorities through the ATEEN body (Law 4610/19 & Law 4635/19)

Our tutors have both academic and extensive private sector experience and are at the cutting-edge of research in: content creation, e-commerce, data insights and analytics, the customer experience, social media marketing, marketing ethics, sustainability, and futurology etc.

You will need to hold a First or Second class honours degree (or equivalent) in order to be eligible for this course. No work experience is required for admission onto this course.

Technology today offers new methods of communication and promotion, expanding and enhancing the tools and techniques used in marketing. The new business landscape demands strategic approach, creativity, adaptability, and innovative storytelling. The MSc in Digital Marketing at Epsilon College, in collaboration with the University of Northampton, is a modern, systematic, and competitive program of high standards. It provides essential tools for personal development and growth, as well as a dynamic career path. With a team of experienced and dedicated professors committed to academic excellence, a rich variety of courses covering a wide range of topics, state-of-the-art facilities, and flexible processes to meet even the most complex needs, including the option for full remote attendance, the MSc in Digital Marketing at Epsilon College is the best choice for those aiming high in their success and striving for a promising future. Our goal is not just to prepare skilled professionals, but to develop dynamically evolving experts capable of thriving in the most complex and competitive environments.

Dr. Nikos Kitonakis – MSc in Digital Marketing Programme Leader

Epsilon College Alumni

Athanasios Lignos

HR Director Attika Department Stores SA

I made a decision to enroll to a HRM course and my research led me to at an established brand like that of Epsilon College, member of Epsilon Net Group. The program met all the requirements for a flexible, successful and high-level Master’s degree.

The training material complete, the curriculum updated with the latest market trends for Human Resources.

The level of students very high, from almost all sectors of the Greek market. The professors of the program are established, with an excellent academic background, close to us and permanently willing to give their help. Epsilon College’s partnership with the University of Northampton makes this the best choice in HR studies .

Vaios Bizios

Accountant-Assistant to CFO, Damavand SA

Obtaining an undergraduate degree  is a milestone for a successful  career path, however, the acquisition of a master’s degree gives the opportunity to deepen  the subject of study and lead in the labor market. Attending Epsilon College’s MSc in Accounting & Finance graduate program provided me with all the necessary resources and a more thorough specialization in the financial industry. The master’s program not only satisfied my desire for further education but also served as a springboard to a new successful career.

Foteini Gavrilidou

Key Account Executive, Epsilon Net Group

I was lucky enough to be one of the first Master HRM student of Epsilon College and UoN. 

My initial thought was to use my time during the pandemic to acquire more skills and knowledge about the subject of HR, so that I could be more effective in my collaborations.

I chose the full time mode of the programme  and without a doubt I could say that it is one of the best decisions I made for choosing a program, in terms of my training and my professional development, but also my personal development.

Northampton is an amazing University, which created an impressive program and the teaching of the courses is undertaken by professors with professional experience and tangible knowledge of the market in the HR subject.

The program is structured with a scientific background, best practices and new trends in the field of HR, supported by the impressive Northampton library with access to it as students. I would also like to gratefully mention the support of the Epsilon College executives and secretariat which has been invaluable, especially during the difficult period of the pandemic.

I unreservedly recommend the specific study program to any new, as well as experienced professional who wishes to delve into the various tools, new trends and methodologies of the magical HR world and at the same time broaden their horizons.

Georgios Mazias

Sportday S.A Director – UEFA Champions League Project Manager at Mega TV

Flexible. Effective. An amazing program without any doubt. Adapted to market needs. Where knowledge becomes information and education is transformed into skills for every professional. Our professors are always by your side. An user friendly platform. Direct access to English University platforms. Although you study the programme in Greece, you feel like you are a student of the University of Northampton. Epsilon College has taken care of that too. More than a college, much more than a master’s degree.

Peter Saant

Group Treasurer | Finance & Operations

Following my long years of experience in group treasury of a multinational corporation reporting to the C level executives, I decided to pursue a master’s degree in Finance & Accounting to enhance and update my knowledge and obtain a complete view of the said field in search for my next step in my career.

Most of the modules helped me in improving my knowledge in finance however, to my surprise, through my master’s studies at Epsilon College, I was introduced to a relatively new subject of ESG (Environmental, Social and Governance) which I had no previous experience in and that was closely related to my field of expertise and is very crucial for the viability and performance of corporations today. I strongly believe such learning experience will assist me elevate my career path in the foreseeable future.

I am satisfied that the course of 18 months was up to date, delivered by professional tutors who presently work in the industry (bankers and finance specialists of multinationals) who shared their work experience with their students throughout, making the theoretical part applicable and comparable to actual industry events.

I was also impressed with the organisation of the college in setting up the study sessions and programs that allowed me to manage my time working, studying, and spending quality time with my family. The whole experience was very enjoyable and extremely useful.

Stavroula Skamnaki

Accounting Supervisor in the area of Chania, Crete at Domes Resorts

Choosing to continue your studies in an older age with many is an important decision to make and it should be made based on strong personal criteria, goals and aspirations.  Participating in the MSc in Accounting & Finance of Epsilon College supported and strengthened my intention to gain in depth knowledge and specialization  in the subject of Finance and Accounting. The knowledge I gained through this 2 years  broadened my  intellectual horizon, making this program an exciting experience, which offers exactly what you need to evolve.

Anastasia Iliopoulou

Payroll Assistant at Johnson & Johnson

My decision to participate in the postgraduate program of Epsilon Net College, in the field of Human Resources, is proving to be particularly successful, as I am already able to recognise the modern challenges of this field in Greece but also at the global level. The knowledge as well as the continuous practical methods offered by the program transformed me to a HR Professional able to manage any human capital need in the modern, continuous changing professional environment.

Our teaching staff with real work experience in the field was always willing to support our effort, contributing  significantly to our success . The resources of the program, combined with the wide recognition of the University of Northampton, gave me the opportunity to enter  the world of HRM, enabling me to take the next step in my career.

Stefania Farsati

Human Resources Manager at Renault & Auto Unit – N.Poulakis

Choosing Epsilon Net College for postgraduate studies in the field of HRM is the right choice.  Professionalism, reliability, fully qualified teaching staff, with many years of experience in the field and willing to solve any question that arises, are a few words that come in mind when I think about my experience.

During the period of my studies, I had the opportunity to broaden my horizons, improve the organization of human resources at work, and directly provide, from the very first courses, innovative solutions to complex issues that plague the entire business sector in nowadays, primarily in the field of human resources.

I recommend it unreservedly, not only to up-and-coming, but also established human resources executives, who through the program will benefit from modern training in their field of work.

Athanasia Ntimtsa

HR Assistant Recruiter – Teleperformance

Studying the MA HRM program at Epsilon Net College allowed me to broaden my horizons and understand the business world and specifically the field of Human Resources. I had the opportunity to meet people from different industries who had their own point of view, which created a fertile ground for discussion. Through the curriculum related to current HR trends, a wide network of students and the involvement of faculty with “real” work experience, the HRM program helped me move to the next step in my career.

The course provided me not only with the technical skills I needed, but also useful soft skills through workshops, individual development projects and feedback. To those who are interested in attending the HRM program, I can assure you that you will immediately realise the value of this program! In a short time, you will be able to understand the nature of HRM and its processes .

Christos Tselempis

Human Resources Consultant | Employer Branding Specialist | HR Generalist – Agrotech S.A

My decision, to enroll for postgraduate studies at Epsilon College, turned out to be the right one! The knowledge I acquired during the Master of Arts in Human Resources Management came from the combination of, continuous provision of educational material, targeted assignments and discussions with lectures and fellow students.  
Our professors provided us with a pleasant online experience, despite the difficulties of the pandemic. I would describe my studies at Epsilon College as a journey full of challenges, a lot of studying, but also a lot of good times! The value of the degree by the University of Northampton gave me the resources to take my first steps in the world of HR



Fill in your information and an Education Advisor will contact you about the program that interests you.

    M Masters D Diplomas B Bachelors